Guide and execute brand development and refinement, including mission and purpose statements, golden circle exercises, brand bible, style guides, and more.

Develop and define content pillars based on brand strategy, ideate repeatable franchises across each pillar and channel of distribution, setting production targets for all.

Manage audience growth and engagement, analyzing data, assigning success metrics, and tracking performance in order to test and iterate across content and marketing channels, ensuring the largest possible audience engages with all content.

Establish the most impactful drivers for your top line and bottom line and build bottom-up models for brand partnerships and subscription revenue lines. Identify key partners, what is for sale, establish rate cards, and update and refine any existing GPs and sales materials.

Set achievable, measurable OKRs across each business line, including: subscriptions, merch, and sponsorship. Delineate the strategies and tactics needed to deliver on full-year goals, marrying growth with streamlined operations.

Deep dive into existing and potential community channels, determining ideal acquisition and retention strategies. Analyze data, assign success metrics, and set up tracking systems as communities grow and evolve.