Grow Your Digital Footprint • Operationalize Your Startup • Uplevel Your Brand •
Grow Your Digital Footprint • Operationalize Your Startup • Uplevel Your Brand •
Welcome to NSG Projects, a full-service digital, strategy and operations consultancy founded by Neha Gandhi, a seasoned startup veteran with two decades of experience building and growing rocket-ship brands with clear points of view—from Refinery29 to Girlboss.
Consulting Services
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Guide and execute brand development and refinement, including mission and purpose statements, golden circle exercises, brand bible, style guides, and more.
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Develop and define content pillars based on brand strategy, ideate repeatable franchises across each pillar and channel of distribution, setting production targets for all.
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Manage audience growth and engagement, analyzing data, assigning success metrics, and tracking performance in order to test and iterate across content and marketing channels, ensuring the largest possible audience engages with all content.
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Establish the most impactful drivers for your top line and bottom line and build bottom-up models for brand partnerships and subscription revenue lines. Identify key partners, what is for sale, establish rate cards, and update and refine any existing GPs and sales materials.
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Set achievable, measurable OKRs across each business line, including: subscriptions, merch, and sponsorship. Delineate the strategies and tactics needed to deliver on full-year goals, marrying growth with streamlined operations.
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Deep dive into existing and potential community channels, determining ideal acquisition and retention strategies. Analyze data, assign success metrics, and set up tracking systems as communities grow and evolve.
Neha Gandhi, Founder & Principal
At my core, I’m a lover of words, stories, and ideas that bring communities together and spark passion around singular ideas and products.
I spent the first decade of my career in print and digital media as a writer and editor. As an early executive at Refinery29, I quickly became enamored with high-growth startups, and evolved my skills and experience to take over P&L management, product ownership, HR, ops, and finance.
Today, I apply that experience to help smart founders solidify unforgettable brands—and help strong brands operationalize and productize their offerings.
Say hello!
neha [at] nehasgandhi [dot] com